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Sony Trade-Up Event - Up to $500 trade in bonus    Image taken with Sony Mirrorless Camera


Sony Trade-Up Event


Trade-in and trade-up with this great summertime BONUS offer on select Sony A full-frame cameras.

From now through September 30, 2017, trade-in a working DSLR or mirrorless camera* and receive up to a $500 bonus (on top of your trade-in value) toward the purchase of select Sony A full-frame mirrorless cameras.


Sony a7II Full Frame Mirrorless Camera Body    Sony a7II Full Frame Mirrorless Camera 28-70mm Lens Kit 


Sony A7SII Full Frame Mirrorless Camera    Sony a7rII Full Frame Mirrorless Camera Body



Sony a9    $500 Trade-in Bonus with the Sony a9


ELIGIBLE TRADE-IN PRODUCTS WITH THE SONY A9: Canon 6D, Canon 6D II, Canon 5D Mark II, 5D Mark III, 5D Mark IV, Canon 5Ds, Canon 5Ds R, Canon 1D Mark IV, Canon 1DX, 
Canon 1DX II, Nikon D600, Nikon D610, Nikon D800, Nikon D800E, Nikon D810, Nikon D810A, Nikon D750, Nikon D3, Nikon D3s, Nikon D4, Nikon D4s, Nikon D5, Leica M9, Leica M9P, Leica Monochrom, Leica M246, Leica M240, Leica M10, Leica SL, Leica M262, Sony A7, Sony A7R, Sony A7S, Sony A7 II, Sony A7S II, Sony A7R II, Sony A900, Sony A850, Sony A99, Sony A99 II


Valid 8/13/2017-9/30/2017

*Eligible models listed in chart. All eligible trade-in products must be in working condition. One bonus offer per item.
©2017 Sony Electronics Inc. All rights reserved. Sony, its logo and the Sony A logos are trademarks of Sony Corporation. Prices and offers non-redeemable for cash, non-transferable and may not be combinable with other offers/discounts. Reseller prices may vary. Prices and offers stated do not include tax or shipping. Specifications, availability, prices and terms of offer are subject to cancellation or change without notice. Sony is not responsible for photo-graphic, typographic or system errors. Participating Sony Authorized Dealers will add a discount as specified herein to consumers who trade-in one (1) working digital interchangeable lens camera (as specified herein) to purchase one (1) select new models listed herein, usable at the time of Final Checkout or at the cash register. Dealer determines the trade-in amount at its sole discretion and Dealer’s trade-in amount may vary according to condition and age of the trade-in. The discount amount is not a cash equivalent, may not be redeemed for cash, and is available only for the purchase of a new Sony item listed herein at the time of trade-in. The discount to the customer is forfeited if the new model listed herein is returned for any reason or cause whatsoever. The traded-in/used product must be surrendered at time of trade-in (for e-commerce execution, physical receipt by the dealer or notification from carrier is considered an act of surrender). Multiple trade-in discounts cannot be combined and applied to the purchase of any one item.