{"title":"Sony Holiday Deals","description":null,"products":[{"product_id":"sony-e-55-210-black","title":"Sony E 55-210mm f\/4.5-6.3 OSS Lens Black","description":"\u003ch1\u003e\u003cstrong\u003eSony E 55-210mm f\/4.5-6.3 OSS Lens Black\u003c\/strong\u003e\u003c\/h1\u003e\nThe SEL55210 offers the reach 3.8x zoom range you need for subjects such as sports and nature. Built-in image stabilization reduces blur when shooting at long range or in low light.\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40386455273535,"sku":"206680","price":329.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/8c27134b787b49edfcf3ef797516f455.jpg?v=1581010089"},{"product_id":"sony-a6100-16-50-black","title":"Sony Alpha A6100 Mirrorless Camera 16-50mm Kit Black","description":"\u003ch1\u003e\u003cstrong\u003eSony Alpha A6100 with 16-50mm Lens Black\u003c\/strong\u003e\u003c\/h1\u003e\nCapture special moments and portraits to remember and share. Thanks to stunning image quality and speed based on technology developed for our full-frame models, you can leave the hard work to the camera. The A6100 ensures you'll never miss an instant.\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40514773188671,"sku":"209364","price":948.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/c448d07ca1792d1ee35911840a9299eb.jpg?v=1581020702"},{"product_id":"sony-e-16-55mm-2-8-g","title":"Sony E 16-55mm f\/2.8 G Lens","description":"\u003ch1\u003e\u003cstrong\u003eSony E 16-55mm f\/2.8 G Lens\u003c\/strong\u003e\u003c\/h1\u003e\nSony's first 16-55-mm (24-82.5 mm full-frame equiv.) APS-C zoom with a constant F2.8 aperture is remarkably compact while offering performance befitting the G Lens series. A new optical design delivers excellent corner-to-corner resolution, and beautiful bokeh is available when needed. It is compact, lightweight, and ideal for a wide range of subjects.\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40514743795775,"sku":"209367","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/57798eea5702444d1bba99d5dca448cd.jpg?v=1655737732"},{"product_id":"sony-fe-200-600-5-6-6-3g-oss","title":"Sony FE 200-600mm f\/5.6-6.3G OSS Lens","description":"\u003ch1\u003e\u003cstrong\u003eSony FE 200 - 600mm F\/5.6-6.3G OSS Lens\u003c\/strong\u003e\u003c\/h1\u003e\nPerfect for wildlife and more, this 200–600mm super-telephoto zoom can reach as far as 840mm or 1200mm with 1.4x and 2.0x teleconverters, with full G lens quality and AF performance. Aspherical and ED glass elements achieve superb resolution throughout the zoom range, while Sony's Nano AR Coating cuts flare and ghosting. The bokeh is gorgeous, too.\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40514617573439,"sku":"209307","price":1998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/2999afd4236334b4c42a822d38094822.jpg?v=1655737525"},{"product_id":"sony-fe-24-240-3-5-6-3-oss","title":"Sony FE 24-240mm f\/3.5-6.3 OSS Lens","description":"\u003ch1\u003e\u003cstrong\u003eSony 24-240 FE f\/3.5-6.3 OSS Lens\u003c\/strong\u003e\u003c\/h1\u003e\nA 24 mm to 240 mm 10x zoom range allows this single lens to cover an extensive variety of shooting situations, making it ideal for travel where reducing luggage is a priority, as well as for landscapes, architecture, snapshots, portraits, and much more. Switch between wide angle and telephoto without having to change lenses, letting you capture more of those fleeting moments. Advanced optics effectively subdue aberration while achieving high resolution throughout the image area, and a precision linear motor drives the focus for quick, smooth response. 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A large-aperture 50 mm prime lens is a must-have for serious full-frame camera users, and this is an excellent, affordable choice. The optical design is state-of-the-art for high image quality, and the large F1.8 maximum aperture can produce gorgeous background bokeh. On APS-C format E-mount bodies it provides equally high quality with an equivalent focal length of about 75 mm.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSpecial Features:\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eMobile and manageable for active shooting\u003c\/strong\u003e\u003cbr\u003eMatched with a Sony a7 series body this lens provides outstanding handling and mobility in a compact full-frame system. 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Combined with in-body image stabilization you can even shoot handheld without boosting ISO.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eA lens you can depend on\u003c\/strong\u003e\u003cbr\u003eA metal mount adds a sophisticated feel as well as solid durability.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSupplied Accessories:\u003c\/strong\u003e\u003cbr\u003e\r\nSony FE 50mm f\/1.8 Lens\u003cbr\u003e\r\nALC-F49S 49mm Front Lens Cap\u003cbr\u003e\r\nR1EM Rear Lens Cap\u003cbr\u003e\r\nLens Hood\u003cbr\u003e\r\nSony Limited 1-Year Warranty\u003cbr\u003e\r\n\u003c\/li\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40557262405695,"sku":"207886","price":198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/1b26b2fa2d63cb9e58985a18920f870d.jpg?v=1581010854"},{"product_id":"sony-fe-24-105mm-f-4g-oss","title":"Sony FE 24-105mm f\/4G OSS Lens","description":"\u003ch1\u003e\u003cstrong\u003eSony FE 24-105mm f\/4G OSS Lens\u003c\/strong\u003e\u003c\/h1\u003e\r\nFrom 24 mm to 105 mm and F4 aperture throughout the zoom, the high-performance G Lens offers consistently high image quality. In addition to outstanding optical performance, it has a compact, lightweight design for portability and mobility befitting the E-mount system. Fast, precise AF and high reliability add to the broad utility of this fine zoom lens.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eWide-range mid-telephoto zoom\u003c\/strong\u003e\u003cbr\u003eA wide 24–105 mm zoom range with constant F4 easily handles subjects such as portraits, snapshots, landscapes, architecture, and more. This one lens will cover most shooting needs, minimizing the need to carry extra equipment.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eOutstanding images at any focal length\u003c\/strong\u003e\u003cbr\u003eFour aspherical elements, two of which are high-precision AA (advanced aspherical) types, are used in an advanced optical design that effectively suppresses distortion while maintaining consistently high corner-to-corner resolution and image quality throughout the lens's zoom range.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eED glass enhances resolution and color\u003c\/strong\u003e\u003cbr\u003eThree ED (Extra-low Dispersion) glass elements strategically deployed in the lens's optical path further enhance resolution by suppressing chromatic aberration. Excellent sharpness and natural color reproduction are maintained right out to the image edges.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eClarity and contrast in any light\u003c\/strong\u003e\u003cbr\u003eSony's original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Freedom from flare over a wide range of incident light angles provides greater framing and composing flexibility.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eA one-lens solution for mobile, versatile shooting\u003c\/strong\u003e\u003cbr\u003eExcellent optical performance and a high zoom ratio are packed into a compact, lightweight design weighing only 23.4 oz (663 g). The design extends to E-mount bodies for outstanding system mobility and handling ease. This one high-performance lens lets you shoot a wide range of subjects and situations. A minimum focus distance of 1.25 ft (0.38 m) and built-in optical image stabilization further enhance all-around versatility.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eBeautiful blend of sharpness and bokeh\u003c\/strong\u003e\u003cbr\u003eIn addition to a circular aperture design, precise control of the lens's spherical aberration shape contributes to the stunning balance between sharpness and luscious bokeh that is a hallmark of the G Lens brand. The ability to combine high resolution and smooth bokeh in creative imagery affords vast expressive potential.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eConstant F4 and fast, precise, quiet AF are good for stills and movies\u003c\/strong\u003e\u003cbr\u003e bright, constant F4 maximum aperture throughout the zoom range keeps the brightness even when focal length is changed. Sony's Direct Drive SSM (DDSSM) AF drive system offers fast, precise and quiet focusing. A precision optical design minimizes focus breathing. All of this makes the FE 24-105mm F4 G OSS an excellent choice for both stills and movies.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eHigh reliability in harsh conditions\u003c\/strong\u003e\u003cbr\u003eThe overall design of this lens is dust and moisture resistant3 for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eFluorine coated front element\u003c\/strong\u003e\u003cbr\u003eThe lens's front element features a fluorine coating that helps to prevent fingerprints on the lens and stop dirt from sticking, and makes it easier to wipe away any dirt and fingerprints that do appear on the lens surface.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eSmooth, versatile operation\u003c\/strong\u003e\u003cbr\u003eA focus hold button, manual focus ring, AF\/MF switch, and other controls provide versatile fingertip operation. The focus hold button can be customized via a body menu that allows a variety of functions to be assigned to the button to match the user's needs.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSupplied Accessories:\u003c\/strong\u003e\u003cbr\u003e\r\nSony FE 24-105mm f\/4G OSS Lens\u003cbr\u003e\r\nHood (model): ALC-SH152\u003cbr\u003e\r\nLens front cap ALC-F77S\u003cbr\u003e\r\nLens rear cap ALC-R1EM\u003cbr\u003e\r\nCase\u003cbr\u003e\r\nSony USA 1 Year Limited Warranty\u003cbr\u003e\r\n\u003c\/li\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40514751889471,"sku":"208570","price":1398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/2f2f900ce42a679547bfc30f14c50bc8.jpg?v=1655737450"},{"product_id":"sony-fe-100-400-4-5-5-6-gm-oss","title":"Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens","description":"\u003ch1\u003e\u003cstrong\u003eSony FE 100-400mm f\/4.5-5.6 GM OSS Lens\u003c\/strong\u003e\u003c\/h1\u003e\nThe first super-telephoto zoom in Sony’s flagship G Master series covers a versatile 100 mm to 400 mm range. With extraordinary resolution and fast, precise autofocus it lets you capture distant action with outstanding quality and immediacy. In addition to world-class image quality, this fine lens offers the mobility, reliability, and operability that professional applications demand.\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40514747170879,"sku":"208248","price":2798.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/cfa1417d22a74f531d0cfce2c550320c.jpg?v=1655737592"},{"product_id":"sony-e-55-210-silver","title":"Sony E 55-210mm f\/4.5-6.3 OSS Lens Silver","description":"\u003ch1\u003e\u003cstrong\u003eSony E 55-210mm f\/4.5-6.3 OSS Lens Silver\u003c\/strong\u003e\u003c\/h1\u003e\nThe SEL55210 offers the reach 3.8x zoom range you need for subjects such as sports and nature. Built-in image stabilization reduces blur when shooting at long range or in low light.\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":31341473529919,"sku":"204500","price":329.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/aba442b42df5c07aef032227207a2190.jpg?v=1581009271"},{"product_id":"sony-fe-85mm-1-8","title":"Sony FE 85mm f\/1.8 Lens","description":"\u003ch1\u003e\u003cstrong\u003eSony FE 85mm f\/1.8 Lens\u003c\/strong\u003e\u003c\/h1\u003e\r\n\u003cstrong\u003ePortrait-perfect Sharpness and Bokeh\u003c\/strong\u003e\u003cbr\u003eThere's nothing like the sharpness and smooth bokeh of a well-designed mid-range telephoto prime lens for portraiture, and the SEL85F18 is a standout choice. It features a compact, lightweight design for mobility, with high-performance optics and a large F1.8 maximum aperture that deliver outstanding image quality. An excellent second lens for both full-frame and APS-C camera users.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eHigh corner-to-corner resolution\u003c\/strong\u003e\u003cbr\u003eThis compact, easy-to-handle lens offers fine prime lens performance with high corner-to-corner resolution. A precision optical design includes one ED (Extra-low Dispersion) glass element to effectively minimize chromatic aberration, while spherical aberration is tightly controlled for high overall sharpness with smooth bokeh when required.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eBeautiful bokeh enhances portraits\u003c\/strong\u003e\u003cbr\u003eSpherical aberration is carefully optimized to achieve the best possible balance between resolution and smooth, natural bokeh that can provide a perfect backdrop for a wide range of subjects, while a 9-blade circular aperture contributes to beautiful bokeh highlights. 85 mm is often a photographer's first choice for people and portraits.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eMobile and manageable for active shooting\u003c\/strong\u003e\u003cbr\u003eA compact, lightweight design that is ideally matched to the a7 series offers a great blend of portability and high image quality for portraits, events, and more. Even though the SEL85F18 features and advanced optical design add up to impressive overall performance, its 13.1-ounce (371-gram) weight makes it a great choice for active, on-the-go shooting. \u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eQuiet, precise focus drive\u003c\/strong\u003e\u003cbr\u003eA double linear motor actuator system directly drives the lens's focus mechanism without noisy intervening gears, for precision positioning and quiet operation that are great for movies as well as stills.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eQuality build, versatile features \u003c\/strong\u003e\u003cbr\u003eA customizable focus hold button can be assigned to other functions such as Eye AF, for example, while a wide, responsive focus ring offers improved manual focus comfort and precision. A dust and moisture resistant design plus other refinements add up to outstanding quality and photographic versatility.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eReliable in challenging conditions\u003c\/strong\u003e\u003cbr\u003eA sealed dust- and moisture-resistant design2 provides extra protection and ensures reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSupplied Accessories:\u003c\/strong\u003e\u003cbr\u003e\r\nSony FE 85mm f\/1.8 Lens\u003cbr\u003e\r\nHood (model): ALC-SH150\u003cbr\u003e\r\nLens front cap: ALC-F67S\u003cbr\u003e\r\nLens rear cap: ALC-R1EMd\u003cbr\u003e\r\nSony USA 1 Year Limited Warranty\u003cbr\u003e\n\u003c\/li\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40514754609215,"sku":"208082","price":648.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/7be51b0c416880e1df3e183833565801.jpg?v=1581011294"},{"product_id":"sony-e-30mm-3-5-macro","title":"Sony E 30mm f\/3.5 Macro Lens","description":"\u003ch1\u003e\u003cstrong\u003eSony E 30mm f\/3.5 Macro Lens\u003c\/strong\u003e\u003c\/h1\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eDON'T FORGET TO PROTECT YOUR LENSES:\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cli\u003eProtect your lens with a Mack 3 Year Protection Plan. 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The internal focusing mechanism means the lens barrel doesn’t move, enabling a more compact design, faster autofocus response, and reduced minimum focusing distances.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eLight Weight, High Quality:\u003c\/strong\u003e\u003cbr\u003eLight, compact macro lens delivering high image quality. Quality optics with aspherical lens elements and ED glass for excellent sharpness and clarity at all apertures and focus settings.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eMacro\u003c\/strong\u003e\u003cbr\u003eIdeal for close-ups of flowers, insects and small subjects as well as non-macro everyday shooting. 1:1 magnification ratio for frame-filling close-ups, with small subjects captured at actual size on camera's image sensor.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eClose Focusing\u003c\/strong\u003e\u003cbr\u003eMinimum working distance from front of lens to subject of just 0.94 in, and minimum focusing distance of 3.74 in.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eFast Internal Focus\u003c\/strong\u003e\u003cbr\u003eLinear focus motor drive for smooth, quiet, fast focusing during HD movie shooting. Internal focusing mechanism maintains constant distance from front of lens to subject.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eRefined but Strong Build\u003c\/strong\u003e\u003cbr\u003eStylish, compact design with refined metal finish to blend with camera body.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSupplied Accessories:\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\nFront Lens Hood\u003cbr\u003e\r\nRear Lens Cap\u003cbr\u003e\r\nFront Lens Cap\u003cbr\u003e\r\nSony 1 Year Limited Warranty\u003cbr\u003e\r\n\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/li\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40514742419519,"sku":"204411","price":348.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/fb1f7a66820a4c8bfcefc9a7d254dafb.jpg?v=1581009234"},{"product_id":"sony-e-24mm-1-8-carl-zeiss","title":"Sony E 24mm f\/1.8 Carl Zeiss Lens","description":"\u003ch1\u003e\u003cspan style=\"font-weight: bold;\"\u003eSony Carl Zeiss Sonnar 24mm f\/1.8 Sony NEX E-Mount Wide-Angle Lens\u003c\/span\u003e\u003c\/h1\u003e\n\u003cbr\u003e Get a Carl Zeiss Sonnar optical lens for rich imagery that will let you relive memorable moments with the clarity they deserve. The large f\/1.8 aperture provides for excellent low-light sensitivity and depth-of-field, while a smooth and quiet AF is great for creating movies. An elegant aluminum alloy exterior with a quietly refined black finish is the perfect match for your E-mount camera. Opt for smooth manual focusing with DMF, or try defocusing the background with Circular Aperture for beautiful results.\u003cbr\u003e \u003cbr\u003e \u003cspan style=\"font-weight: bold;\"\u003eKey Features:\u003c\/span\u003e\u003cbr\u003e \u003cbr\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eCarl Zeiss Sonnar Optics\u003c\/span\u003e\u003cbr\u003e This is the first Carl Zeiss lens to be released in the Sony E-mount lineup, employing the legendary \"Sonnar\" optical design for standout image dimensionality and presence. Aspherical lenses located on either side of the aperture effectively compensate for distortion, while an ED element suppresses chromatic aberration. The overall result is excellent corner-to-corner sharpness even with the aperture wide open, for impressive overall resolution. \u003cbr\u003e \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eCircular Aperture\u003c\/span\u003e\u003cbr\u003e The SAL24F18Z features seven aperture blades that form a near circle. This result in a pleasing defocused circular effect on the background of your image when the aperture is set wide open. \u003cbr\u003e \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eSmooth \u0026amp; Quiet AF For Video\u003c\/span\u003e\u003cbr\u003e Lens operation is fast but at the same time smooth and quiet, minimizing noise and image jitter when shooting movies. A linear motor used for focus drive contributes to low-noise focus operation, while a stepping motor built into the lens provides smooth, quiet aperture actuation ideal for movie shooting. \u003cbr\u003e \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eSuper Fast f\/1.8 Aperture\u003c\/span\u003e\u003cbr\u003e The large f\/1.8 aperture is an ideal choice for shooting interiors in low light, as well as for superb background defocusing. Despite being a wide angle lens, The SEL24F18Z allows for 1\/4 macro shooting with accurate focus as close as 6.2 inches (16cm). The ability to get close to the subject enhances this lens’s ability to create beautifully defocused backgrounds while providing a strong sense of space. \u003cbr\u003e \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eDirect Manual Focus\u003c\/span\u003e \u003cbr\u003e Direct Manual Focus (DMF) allows for direct manual focusing after autofocus lock-on without having to switch modes. In cases where autofocus has trouble locking onto the subject, or when the user wants to focus at a specific point, this feature enables fast and easy fine-tuning. This can be particularly useful for portraits as well as macro shots in which depth of field can be extremely shallow. \u003cbr\u003e \u003cbr\u003e \u003cspan style=\"font-weight: bold;\"\u003eSony\/Carl Zeiss 1-Year Limited Warranty Included\u003c\/span\u003e\u003cbr\u003e \u003cbr\u003e \u003cspan style=\"font-weight: bold;\"\u003eSupplied Accessories:\u003c\/span\u003e\u003cbr\u003e Carl Zeiss 49mm Front Lens Cap\u003cbr\u003e Carl Zeiss Rear Lens Cap\u003cbr\u003e \u003cbr\u003e\n\u003c\/li\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40514832957503,"sku":"204502","price":898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/c873c3597b77bcd0c2ab39f6dfb258bd.jpg?v=1581009275"},{"product_id":"sony-fe-55mm-1-8-za-t","title":"Sony FE 55mm f\/1.8 ZA T* Lens","description":"\u003ch1\u003e\u003cspan style=\"font-weight: bold;\"\u003eSony FE 55mm f\/1.8 ZA Lens\u003c\/span\u003e\u003c\/h1\u003e\n\u003cbr\u003e This standard prime lens with a 55 mm focal length and large F1.8 maximum aperture offers stunning ZEISS Sonnar contrast and resolution for full-frame E-mount bodies. It can also create gorgeous background bokeh to set off your subject when needed. The big, bright maximum aperture means you can shoot handheld in low-light conditions while still getting outstanding sharpness and clarity.\u003cbr\u003e \u003cbr\u003e \u003cspan style=\"font-weight: bold;\"\u003eKey Features:\u003c\/span\u003e\u003cbr\u003e \u003cbr\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eFast F1.8 for broad creative control\u003c\/span\u003e\u003cbr\u003e Renowned ZEISS contrast and sharpness bring out the best in full frame E-mount bodies, and an F1.8 maximum aperture can create beautiful background bokeh when desired.\u003cbr\u003e \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eSony and ZEISS team up for better images\u003c\/span\u003e\u003cbr\u003e ZEISS and Sony technology in a precision optical design with the T* coating reduce all forms of aberration while achieving outstanding image-wide sharpness and contrast.\u003cbr\u003e \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eSmooth bokeh enhances depth and dimension\u003c\/span\u003e\u003cbr\u003e State-of-the-art optical design and a 9-blade circular aperture add up to beautifully smooth bokeh with natural-looking highlights for deep, dimensional images.\u003cbr\u003e \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eShoot with confidence anywhere\u003c\/span\u003e\u003cbr\u003e A dust and moisture resistant design means that the lens will function smoothly and reliably in a wide range of conditions and challenging environments.\u003cbr\u003e \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eLens Configuration\u003c\/span\u003e\u003cbr\u003e Legendary ZEISS quality manufactured and calibrated specifically for Sony imaging products. The T* coating contributes to exquisite rendering and contrast.\u003cbr\u003e \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eSpecifications\u003c\/span\u003e\u003cbr\u003e A 49mm filter thread, 1.64 ft minimum focus distance, dust and weather resistant, and a 9-blade cicular aperture.\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cspan style=\"font-weight: bold;\"\u003e1-Year Limited Warranty Included\u003c\/span\u003e\u003cbr\u003e \u003cbr\u003e \u003cspan style=\"font-weight: bold;\"\u003eSupplied Accessories:\u003c\/span\u003e\u003cbr\u003e Hood\u003cbr\u003e Front Cap\u003cbr\u003e Rear Cap\u003cbr\u003e Case\u003cbr\u003e \u003cbr\u003e\n\u003c\/li\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40514696806463,"sku":"206321","price":1098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/c842b4c78acf68679f1e6219352a7f5b.jpg?v=1655737857"},{"product_id":"sony-fe-28mm-2-0","title":"Sony FE 28mm f\/2.0 Lens","description":"\u003ch1\u003e\u003cspan style=\"font-weight: bold;\"\u003eSony FE 28mm 2.0 Full Frame E-Mount Lens\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cbr\u003eAn excellent choice as a second lens, this full-frame 28mm wide-angle prime features a bright F2 maximum aperture and outstanding overall optical performance. Advanced optics and coatings with a 9-blade circular aperture deliver beautiful images. Internal focusing on a fast and quite linear actuator makes this lens ideal for both still and movie.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eKey Features:\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eFast 2.0 Aperture\u003c\/span\u003e\u003cbr\u003eWith a fast 2.0 aperture you get better light intake which allows the shooter to render cluttered backgrounds well out of focus, shoot freely in low-light situations and enjoy a brighter viewfinder image.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eSuper ED (Extra-low Dispersion) Glass\u003c\/span\u003e\u003cbr\u003eSuper ED is designed to combat chromatic aberration, also boosting color and contrast.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eInternal Focusing\u003c\/span\u003e\u003cbr\u003eThe Sony FE 28MM 2.0 Full Frame E-Mount Lens has a super fast and quiet internal focus motor.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eSony USA 1-Year Limited Warranty Included\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eSupplied Accessories:\u003c\/span\u003e\u003cbr\u003eSony FE 28MM 2.0 Full Frame E-Mount Lens\u003cbr\u003eALC-SH112 Lens Hood\u003cbr\u003eALC-F49S 49mm Front Lens Cap\u003cbr\u003eR1EM Rear Lens Cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":31342577713215,"sku":"207306","price":498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/faf3f30aa677fcd1400e64c6407d07dc.jpg?v=1581010397"},{"product_id":"sony-fe-90mm-2-8g-macro","title":"Sony FE 90mm F\/2.8 Macro G Lens","description":"\u003ch1\u003e\u003cstrong\u003eSony FE 90mm F2.8 Macro G OSS Lens\u003c\/strong\u003e\u003c\/h1\u003e\r\nThe first E-mount medium telephoto macro lens with built-in image stabilization delivers outstanding G Lens quality: Stunning resolution at up to 1:1 magnification, plus gorgeous background bokeh when required, even when shooting handheld. A floating focus mechanism ensures that consistently superior optical performance is achieved at all focusing distances. Maintains compatibility with both Full Frame and APS-C E-mount Sony Cameras for your convenience.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eRenowned G Lens Background Bokeh\u003c\/strong\u003e\u003cbr\u003e\r\nEach lens is individually tested and calibrated to minimize spherical aberration so that the smoothest, most visually pleasing bokeh is achieved.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eImage-wide Clarity from Macro to Infinity\u003c\/strong\u003e\u003cbr\u003e\r\nA compact floating focus mechanism maintains consistently superior optical performance throughout the image at any focusing distance.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003ePrecise, Quiet Focus for Stills and Movies\u003c\/strong\u003e\u003cbr\u003e\r\nDual DDSSM (Direct Drive Super Sonic wave Motor) drive systems position the heavy-focus element groups required for full frame macro photography quickly, precisely, and quietly.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eSharp and Clear Without a Tripod\u003c\/strong\u003e\u003cbr\u003e\r\nThe first a-series macro lens with built-in image stabilization makes it possible to shoot sharp macro images handheld.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eDust and Moisture-Resistant Design\u003c\/strong\u003e\u003cbr\u003e\r\nBuilt to withstand exposure to dusty and moist environments, expect this lens to take a little exposure now and then.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSupplied Accessories:\u003c\/strong\u003e\u003cbr\u003e\r\nLens Hood\u003cbr\u003e\r\n62mm Front Lens Cap\u003cbr\u003e \r\nRear Lens Caps\u003cbr\u003e\r\nLens Case\u003cbr\u003e\r\nSony USA 1 Year Limited Warranty\u003cbr\u003e\n\u003c\/li\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40514753658943,"sku":"207436","price":948.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/6dbfeda947426261b214a06bf86af537.jpg?v=1655737998"},{"product_id":"sony-a6400-body","title":"Sony Alpha A6400 Mirrorless Camera Body","description":"\u003ch1\u003e\u003cstrong\u003eSony Alpha A6400 Body\u003c\/strong\u003e\u003c\/h1\u003e\nDespite its compact size and light weight, the a6400 delivers speedy performance and a range of features you'd expect from a full-frame model. Whether you're taking still shots or movies, creative compositions or everyday selfie shots, you'll enjoy beautiful images that you'll want to share, on the go. Unleash your creative potential with high-level performance and advanced features such as AI-powered Real-time Eye AF; new, high-precision Real-time Tracking; high-speed continuous shooting and 4K HDR (HLG) movie-shooting.\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40552171307071,"sku":"209071","price":1098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/4ef26cf1178e4175bd4824f8a9cab2f4.jpg?v=1581019941"},{"product_id":"sony-fe-35mm-1-8","title":"Sony FE 35mm f\/1.8 Lens","description":"\u003ch1\u003e\u003cstrong\u003eSony FE 35mm f\/1.8 Lens\u003c\/strong\u003e\u003c\/h1\u003e\r\nOffering outstanding image quality even at its maximum F1.8 aperture, this compact and lightweight 35-mm prime lens for full-frame cameras is a versatile choice for everything from tabletop photography to the great outdoors. Fast, precise, quiet AF operation and reliable AF tracking make it suitable for shooting videos and stills.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eSmall, Lightweight, Full-frame\u003c\/strong\u003e\u003cbr\u003eThanks to innovative optical design, this large-aperture lens weighs a mere 9.9oz (280g) and is just 65.6 mm in diameter by 73mm in length. That convenience and mobility come with superb image quality that makes it a great choice for both stills and movies. It is a full-frame lens, but also balances well with APS-C bodies, providing an equivalent focal length of 52.5mm that is ideal for portraits and snapshots.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eHigh-resolution Corner-to-Corner at the Widest Aperture\u003c\/strong\u003e\u003cbr\u003eAn aspherical element is strategically implemented in this lens’s advanced design to suppress optical aberration and achieve high resolution right out to the image periphery. Smooth bokeh is available when needed, supported by a 9-blade circular aperture mechanism that contributes to natural looking highlights. 0.73 ft (0.22 m) minimum focus distance and 0.24x maximum magnification make this lens useful for close-ups too.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eVerstatile \u0026amp; Reliable\u003c\/strong\u003e\u003cbr\u003eA conveniently placed focus hold button not only offers easy focus hold control, but can be assigned to a variety of other functions from a menu accessed via the camera body. The lens also features a focus mode switch that allows instant switching between auto and manual focus. A dust- and moisture-resistant design ensures maximum reliability in challenging shooting environments.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003c\/li\u003e\u003cli\u003e\n\u003cstrong\u003eQuiet, Reliable AF Tracking for Movies \u0026amp; Stills\u003c\/strong\u003e\u003cbr\u003eThe narrow depth of field available at a wide F1.8 aperture makes focus critical. The fast response and high precision of this lens’s linear-motor AF drive system ensure fast, precise, quiet autofocus operation. Outstanding AF performance is available not only for stills, but also for movies where “wobbling” is employed for delicate continuous focus control.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cstrong\u003eSupplied Accessories:\u003c\/strong\u003e\u003cbr\u003e\r\nSony FE 35mm f\/1.8 Lens\u003cbr\u003e\r\nSony ALC-SH159 Lens Hood\u003cbr\u003e\r\nSony ALC-F55S 55mm Lens Cap\u003cbr\u003e\r\nSony ALC-R1EM Rear Lens Cap\u003cbr\u003e\r\nSony USA 1 Year Limited Warranty\u003cbr\u003e\n\u003c\/li\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40514649096255,"sku":"209350","price":698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/5befc240a867b1ddc36034693da5edd4.jpg?v=1581020621"},{"product_id":"sony-fe-24mm-1-4-gm","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003ch1\u003e\u003cstrong\u003eSony FE 24mm f\/1.4 GM Lens\u003c\/strong\u003e\u003c\/h1\u003e\nUnsparing application of cutting-edge technology refined G Master performance with consistently high resolution and soft, natural bokeh even at the widest F1.4 aperture setting. The lens is both compact and the lightest in its class2, maximizing portability. It also offers fast, precise AF drive, top-level control and reliability.\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40514761195583,"sku":"208985","price":1498.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/Sony-24mmF14FEGMLens-Side-208985.jpg?v=1655737782"},{"product_id":"sony-fe-35mm-1-4-gm","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003ch1\u003e\u003cstrong\u003eSony FE 35mm f\/1.4 GM\u003c\/strong\u003e\u003c\/h1\u003e\nSony's most advanced technology is packed into this high-performance E-mount lens, delivering eye-opening G Master resolution and bokeh with extraordinary AF speed and precision. For a large aperture 35-mm lens it is remarkably compact, and a great choice for applications where an ideal blend of mobility and superb image quality is required.\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40565068791871,"sku":"210276","price":1348.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6459\/4751\/products\/Sony-35mmF14GMFELens-Front-210276.jpg?v=1655737833"},{"product_id":"sony-fe-12-24mm-2-8-gm","title":"Sony FE 12-24mm f\/2.8 GM Lens","description":"\u003ch1\u003e\u003cstrong\u003eSony FE 12-24mm 2.8 GM Lens\u003c\/strong\u003e\u003c\/h1\u003e\nIntroducing the world’s widest full-frame constant F2.8 aperture zoom lens1 with 12-24mm focal length. The ultra-wide 12mm fills your frame with full scenes of Landscapes, architecture, street views and even sports. 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