Sony Alpha A7IV - First Thoughts

Sony Alpha A7IV - First Thoughts

Review and images by Jerred Zegelis

The Sony Alpha A7 III was a groundbreaking camera. It came out and took the photography world by storm, becoming a favorite of videographers and photographers alike. I’ll be honest and say that I didn’t think the Alpha A7 IV wouldn’t be able to improve on the formula that much… would it?

I think it does.

First of all, the camera feels incredible to hold.

The A7III was fine, but this feels… right. The grip is much more pronounced, and I would imagine long photo sessions would be a breeze with this in my hand.

Secondly, the autofocus was far more accurate than the A7III.

That camera was able to focus quickly and accurately, but this one seems to take it up a notch.  I locked on quickly to anything I wanted to, and no matter where I stood, it kept up with the exact spot I wanted. The eye-focus is also wonderful to behold: it locks focus on an eye and just stays there, tracking the shot as I move in and out of the scene.

Peter Barnes holding the Sony Alpha a7IV prototype

And the extra megapixels?

Those are nice too, giving me even more cropping options than I had in the previous generation.

It seems like Sony improved on every aspect of an already legendary camera, and I’m excited to see what it can do with more time with it in the field.


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