Introducing three new lenses designed for hybrid versatility in photography and filmmaking. Designed for hybrid users, these lenses have similar weights, lengths, and controls for seamless swaps between their counterparts in the same “Z” or “VCM” lines. They also offer fast focusing for stills, smooth video transitions, a programmable function...
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Introducing the Fujifilm X-M5 Digital Camera
Take your content creation to the next level with the FUJIFILM X-M5 digital camera. It’s just as simple to use as your smartphone but comes equipped with a sensor up to 16 times larger, delivering stunning quality for both photos and videos. Packed with many of the same features as...
Introducing the Nikon Nikkor Z 50mm F/1.4 Lens
The NIKKOR Z 50mm f/1.4 lens offers a versatile focal length perfect for portraits, landscapes, street photography, snapshots, and close-ups. Its wide f/1.4 aperture creates beautifully soft backgrounds, isolates subjects, excels in low light, and captures fast motion with ease. With exceptional image quality for both photos and videos, this...
Introducing the New Canon Cinema EOS C80
The EOS C80 camera is designed for endless creative possibilities. Its compact, full-featured body houses Canon’s 6K full-frame, back-illuminated stacked CMOS sensor, Cinema RAW Light, and 4K/120p internal recording. It also features Canon’s next-generation Dual Pixel CMOS AF II and a 12G-SDI interface. The C80 seamlessly integrates into almost...