Sony Alpha A7 III 28-70mm Kit

Item #:208671

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Product Snapshot


Full Frame


24.2 MP

ISO sensitivity


continuous shooting

10 FPS


Collapsible content


Sony A7 III & 28-70mm Kit Lens

Capture the peaks of more decisive moments with the a7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor & other advanced imaging innovations, high-speed response, ease of operation, & reliable durability that are ready for various shooting needs. With outstanding imaging capability & high-speed performance contained in a compact body, the a7III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.

Key Features

  • 24.2MP BSI CMOS Sensor
    The 35 mm full-frame Exmor R CMOS image sensor features 24.2-megapixel resolution, back illumination, & gapless on-chip lens design for extraordinary sensitivity & dynamic range. Two times faster data readout speed is achieved through copper wires & front-end LSI.
  • Bionz X
    A combination of new-generation image processing system & a new sensor achieves an up to 1.5-stop improvement in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, & approx. up to 15-stop dynamic range at low sensitivity settings is achieved. Upgraded Detail Reproduction & Area-specific Noise Reduction combine to suppress noise & maintain a sense of high overall resolution. Color reproduction, especially of skin & nature scenes, has also been dramatically improved. The a7III also supports 14-bit RAW output even during silent shooting/continuous shooting.
  • Powerful AF
    An evolved image processing system & a9 camera AF algorithms optimized for the a7III improve AF speed, precision, & tracking performance. 693 phase-detection AF points & 425 contrast-detection AF points provide high-density wide-area coverage. AF speed up to twice as fast & more precise AF tracking performance let you capture & maintain focus on a quickly moving subject in unpredictable motion. The a7III also autofocuses reliably down to EV-3 brightness.
  • AF-ON Button & Multi-selector
    The new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter & capture the moment instantly. A multi-selector lets you shift the point of focus quickly & efficiently. You can select & shift the point of focus intuitively, so you won't miss great chances to shoot moving subjects.
  • Eye AF with AF-C
    Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down & away from the camera or is backlit with face in partial darkness.
  • 10FPS Continuous Shooting
    With new shutter charge unit & image processing system refinements, the a7III can shoot continuously at up to 10fps with AF/AE tracking (up to 8fps with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst. An electronic shutter allows silent, vibration-free shooting of sensitive situations when even slight noise can mean missing an ideal shot. Flicker from fluorescent & other artificial lighting is automatically detected & shutter action is timed to minimize the flicker's effect on still images. This suppresses exposure & color anomalies at the top & bottom of images shot at high shutter speeds, as well as exposure and color inconsistency between continuous shots, so you can take images indoors with more confidence.
  • 4K Video with Hybrid AF & HLG Log
    High-resolution full-frame 4K movies with full-pixel readout without pixel binning that condenses approximately 2.4x the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format’s unique potential in every shot. Super 35 mm can also be selected, instead of full-frame mode, as needed. An efficient combination of focal-plane phase-detection AF & contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Supporting a wide range of HDR movie production needs, the a7III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune images as desired through color grading operation in post-production [1], & a new HLG (Hybrid Log-Gamma) picture profile for instant HDR workflow. The a7III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code / user bits (TC/UB), rec. control, marker display/setting, zebra function, Slow & Quick Motion, simultaneous proxy movie recording, extraction & separate storage of a still from a movie, & Gamma Display Assist function.
  • Dual SD Slots & Z-Battery
    The a7III operates with two sd card slots, slot 1 function with speeds for UHS-II cards, and slot 2 up to UHS-I cards. Data recording allows for simultaneous and relay functions for RAW/JPG stills. The new NP-FZ1000 battery increase battery life significantly with up to 710 stills, can be charged through the USB-C port, and be used with the compatible VG-C3EM vertical grip.

What's Included

Sony a7 III Camera Body & 28-70mm Kit Lens
AC Adapter AC-UUD12
Accessory shoe cap
Body cap
Eyepiece cup
Micro USB cable
NP-FZ100 Battery
Shoulder Strap
Sony USA 1 Year Limited Warranty